About pages are such a powerful tool for your blog, but they’re often forgotten. My About page used to be a mess of random facts about myself that really had no rhyme or reason. That was one of the first things that I knew had to be fixed up when I rebranded. Your About page can work wonders in helping your readers get to know you, bringing you clients or subscribers, raving fans, followers, and lifelong blogger friends!
I understand how hard it is to write about yourself. It makes you uncomfortable because you might sound braggy or arrogant – or maybe you’ll come off the wrong way. I had to give an introductory speech about myself recently for my public speaking class, and I was so shocked about how hard it was to talk about myself. But don’t worry!
In order to help you spruce up your About page as soon as possible, I’ve compiled my 4 top tips to make writing your About page less daunting!
Tip #1 | Start by talking about your blog, not yourself
It’s likely that this is the part that a new reader most wants to read about. They want to know what you write about, what drives you to write, the purpose behind your blog, and what type of person you’re writing for. These are all questions that you should answer right at the start of your About page. Let your new readers know right away if your blog is for them. Appeal to the people that you WANT reading your blog. Make them feel at home and they will stick around. Once you’ve made it completely obvious who your website is for, you can transition into your cute + relatable facts.
TIP #2 | Be personal
This section of your About page is for new readers to get to know the real you. Definitely include that cute picture that makes you feel most like yourself. This is the place to share all of your relatable facts – the ones that will make a reader go “oh, me too!” when they read them. Be personal, but make sure it ties back to your purpose.
Tip #3 | Stay on brand
It’s important to be personal – as it lets you and your readers bond – but it’s also important that you’re not just throwing random facts out there. Everything that you share needs to relate to your target audience and have a distinct purpose.
Tip #4 | End with a call-to-action
You should absolutely end with a call to action. Instead of just leaving new readers wondering where to go next, you need to show them! Some ideas for a CTA are:
- links to follow you on social media
- newsletter subscription box
- super helpful freebie that you created for download
- an e-course you offer
- a list of your most popular posts
There you have it! Let me know if you use any of these tips while sprucing up your About page!
